If you were hoping for a white Christmas in Brevard County, the chances weren't good -- until now.
Spencer Services, a pest control company, will spray artificial snow on your lawn this year, giving the impression of frostiness.
"You can walk on it. It doesn't come off on your shoes or anything," manager Roy Powell of Spencer Services said. "It doesn't wash off. It grows out and it will last from two to four cuttings. As the grass grows, you cut it and it slowly disappears."
The artificial snow actually is biodegradable acrylic latex turf paint, which also is used to mark lines on athletic fields. The liquid is applied with the company's pest control sprayer, which has been cleaned.
"There's no residue of any (pest control) chemicals," said Spencer salesman Chuck Hoot, who has marketed the product by delivering fliers to homes with elaborate Christmas decorations.
"There's a lot of neighborhoods where people really get involved with Christmas and see who could outdo who," Hoot said. "Most people want to know whether it will it grow out or whether it will hurt the grass."
Americans spent an estimated $16 billion on Christmas decorations in 2006, according to Unity Marketing. And while the figure likely will be down this year, the estimate is still in the billions.
And Brevard residents are lining up to spend $150 to $200 to have their lawns given an artificial frosting. The company charges $100 per 1,000 square feet, which is slightly larger than 30 feet by 30 feet.